Can a sponsored video go viral?
Like many things these days, it matters less about who created it, but the emotion/amazement that the video can evoke. That Old Spice dude showed us that and way back in the day, Where the Hell is Matt proved companies could sponsor a concept without hurting the video pass-around
Yesterday introduced [...]
The following is an excerpt from my new book “UnMarketing: Stop Marketing. Start Engaging” due to hit the shelves September 7th!
I have a morning ritual that I know many of you share. Coffee around here is a bit like a religion. You choose your brand, you pick your favorite, and then you stick with it. [...]
I have just had a chance to review Jeremy Gislason’s and Simon Hodgkinson’s, long awaited Underground Traffic Blueprints a few days early. For the amount of time we had to wait for this to come out, and for it being touted as “Game Changing”, “Underground”, “Nothing Held Back” and the “Ultimate Traffic Rush”, it had [...]
