Are You Already Marketing On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
Cheers!
Ken “The Internet Marketing Geek” Harthun
February 27th, 2010
Ken,
Please give me a call at your earliest convenience.
859-264-8330
859-333-9067 cell
Jay
March 1st, 2010
Wow. Thankyou for sharing. I certainly did not think about this particular issue in that way before and it opened some serious discussion for me on this topic.
March 5th, 2010
Great post, I couldn’t agree more with you. This is a cool site with good content. I’ll definitely be back…Thanks
March 5th, 2010
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March 5th, 2010
Thanks for discussing such an insightful article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the great work.
March 5th, 2010
As a internet marketer for the last four years i try to call on as many sites as possible, by doing so i keep myself in the loop for new knowledge. The info you have supplied has given me a great idea that i plan to combine into my website. I also plan on giving your site address to my email list, so they too can find new ideas.
March 8th, 2010
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March 11th, 2010
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March 11th, 2010
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March 12th, 2010
Great information! I’ve been looking for something like this for a while now. Thanks! Roberto Justus
May 3rd, 2010
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